As good you can, response the successive twenty-five questions. There's no evaluation. But
you'll cognise whether you should be contented with your answers, or not. If you aren't,
perhaps you have whatever slog to do.
1. What are the benefits you offer?
2. What do you believe motivates your clients to buy? Are they driven by Fear of Loss,
Desire for Gain, Self Preservation, Safety, Health, Security, Recognition, Power, Net
Profits, Increased Sales, Lower Costs, Knowledge, Self Actualisation, Social Status,
Riches, Popularity, Self Expression, Acceptance, Prestige, Success, Pleasure, or a
combination of a few of these?
3. Why do you deliberation your most advantageous/favourite clients purchased your employ/product?
(What windfall(s) attracted them?)
4. Have you asked your clients why they purchased from you.
5. How does your service boost the duration or effort requisites of your clients?
6. Have you written a chart of your primo clients?
7. Have you identified where on earth to discovery the paramount property of your go-to-meeting
8. Have you identified a record of prospects comparable to your greatest customers?
9. Considering all the forthcoming prospects you've identified, near which ones could
your provision/product cause the large difference?
10. How do your clients in general purchase your provision/product? (Your dissemination
11. Who is your competition?
12. What else "competition" do you have? (i.e., some other kinds of products/services,
lack of perception on the component part of your prospects, etc.)
13. Why do your prospects buy from your competition? (What ability do they offer?)
14. Why would or should your prospects control from your enmity to you?
15. Can you catalogue 5 to 10 reasons why somebody should acquisition your goods/
16. What makes your resource/product unequaled or bigger than others? (This is your
unique mercantilism proposition, or USP)
17. Have you slashed your USP into a fifteen-word-or-less "commercial"?
18. Have you identified a marketplace place in which you do/can specialise?
19. Have you told your prospects active your speciality? (Or is your metier dug in
in your selling materials among all the remaining material possession you can likewise do?)
20. How are you increasing notice of your pay among your prospects?
21. Do you have a marketing "mix", or do you be upon one mercantilism bit to
build your business?
22. Does the mental image you bequest to your reference souk singing up to the internal representation your
target bazaar feels they deserve?
23. What would arise to your firm if your top two clients near you in the one and the same
six month period?
24. Are you outlay 20 to 30% of your case on mercantilism activities? (If you are a
start-up, are you spending 80 to 90% of your circumstance marketing?)
25. Do you have measurable goals for your business?
26. What one major hindrance stand relating you and your goals?
If you struggled next to a few of these, you have few slog to do. If these questions
puzzled you, you have overmuch to do.